Competition in the home service company sector is fierce. Consumers have lots of options, and just because they choose you once doesn’t mean they will again. If you’re looking to grow your business, there are some specific strategies and opportunities you’ll want to consider.
Growing Your Home Service Company: 5 Tips
If you’re ready to set a plan for growth, get started with these tips.
Building credibility means you need customers to trust you. Before they make a choice, you can do this by ensuring you have a lot of reviews and testimonials. It can be tricky to get more local business reviews. However, putting a strategy in place will make all the difference. That can include offering different channels for them to review you. You also want to make sure that you follow up after a job and ask for a review.
Keeping customers loyal is also about trust. The best way to do this is by being on time, doing the job right, and meeting customer expectations. Communication is critical for the best experience, so make sure you have a way to notify them that your tech is on the way.
Improve Cash Flow by Making Payment Easy
Your company’s growth depends on cash flow, which can be a stumbling block for a home service company. If the invoicing process is manual and slow, your payments will be, too. Ensure that your techs can securely receive payment post-job or that you can quickly send an invoice. Your customers and bank statements will appreciate it.
Ensure Your Website Is Modern and Useful
Your website is often the first interaction a customer has with your brand. For starters, you need a website. Beyond that, you need one that’s mobile-friendly and includes a modern design and easy navigation.
Additionally, your website should communicate what you do and what differentiates you from other similar businesses. Finally, make sure those reviews are featured, so visitors won’t question if you’re legit.
Reduce Manual Scheduling and Dispatching to Improve Efficiency
If you’re still dependent on a hodgepodge of tools to schedule and dispatch jobs, you won’t be able to scale. If you can’t scale, you can’t grow. The best way to do this is with field service software that enables dynamic scheduling and automatic dispatching and job assignments.
With this technology, you can streamline logistics and ensure that all your techs have clarity on where they need to be, what the job is, and what time to be there. You’ll also get back time that you waste in spreadsheets or constantly sending emails. You can then redirect that effort to revenue-generating activities like prospecting, improving your digital assets, and engaging target audiences with campaigns.
If someone asks for a quote, how long does it take to deliver it? If you take too long, they’ll move on. Thus, you need to be able to create and send estimates fast. This is another area where you’ll want to lean on a field service app that allows you to use a branded template for quotes. It will take you minutes, not hours!
Another area of responsiveness comes from keeping customers updated. SMS notifications are ideal for this type of communication. Customers then have clarity around when the tech will arrive.
Ready to Grow Your Home Service Company?
One of the biggest things that inhibit business growth is a lack of infrastructure. Without essential technology tools, you’ll face severe challenges to scale. Additionally, you need to build a trustworthy, responsive brand that has a strong digital presence. You can work on all these goals with Service Raider— we’re your partner in growth. Check out all the features you can use today.